Today, sales are about much more than breaking out your old \u201celevator pitch.\u201d The fact is, 60% of people find the generic sales pitch to be irritating. It’s a \u201cseller-centric\u201d way of making a deal whose effectiveness has waned in the internet era.<\/p>\n
Consider storytelling as a way to make a connection with your prospect. A recent study found that only 5% of meeting attendees remember statistics, while 63% recalled stories. So… how do you tell a great story and make the sale?<\/p>\n
Ditch the Pitch and Tell Your Story<\/strong><\/p>\n Today, thanks to the internet, customers are more interested in how you can help meet their specific needs rather than being “sold”.\u00a0Storytelling derives its power from our ability to empathize with characters who face similar challenges, persevere and overcome. It’s a way to humanize the process and it can create a lasting connection with your prospective customer.<\/p>\n Becoming a Great Storyteller<\/strong><\/p>\n Like any other learned skill, the art of storytelling gets easier with practice. Here are some tips to help you get started.<\/p>\n