{"id":17004,"date":"2019-11-15T11:16:16","date_gmt":"2019-11-15T16:16:16","guid":{"rendered":"https:\/\/arli.com\/?p=17004"},"modified":"2019-11-15T11:21:10","modified_gmt":"2019-11-15T16:21:10","slug":"video-content-boost-your-google-serp-ranking","status":"publish","type":"post","link":"https:\/\/arli.com\/video-content-boost-your-google-serp-ranking\/","title":{"rendered":"Use Video Content to Boost Your Google SERP Ranking"},"content":{"rendered":"<p>SEO professionals create and optimize many\u00a0different types of content including\u00a0web pages, infographics, images, and of course blog posts, to <a href=\"https:\/\/arli.com\/webservices\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase\u00a0visibility with\u00a0search engines<\/a>. However, one often overlooked SEO powerhouse\u00a0is video.<\/p>\n<p>While 87% of businesses use video, not many focus on\u00a0its SEO; when used effectively, it can significantly improve your SEO strategy. Let&#8217;s take a look at how to optimize video content for search.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OXGL-5tSIdY?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<h3><strong>Some Numbers to Consider&#8230;<\/strong><\/h3>\n<p>Video is a powerful marketing tool. When used properly it can drive more traffic to your website. Consider:<\/p>\n<ul>\n<li>US adults aged 18-34 spent an average of 105 minutes weekly\u00a0watching video content in 2018.<\/li>\n<li>According to <a href=\"https:\/\/www.cisco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cisco<\/a>, video content will drive 82% of all internet traffic by 2022.<\/li>\n<li>54% of consumers want to see more videos\u00a0from their favorite brands. They&#8217;re much more likely to visit your website after watching a video on YouTube or other social media.<\/li>\n<\/ul>\n<p>The bottom line&#8230;\u00a0if you want to drive more traffic, and better engage with your audience, video is the way to go. The more video content you create, the more high-quality traffic you can drive.<\/p>\n<h3><strong>Video Content Drives Quality Traffic and Improves SEO Results<\/strong><\/h3>\n<p>The key to the effective use of video lies in creating useful, or interesting content that your audience wants and\u00a0enjoys. Each one should have a strong call-to-action associated with it. They should be optimized for the host platform to ensure proper playback, and all of your videos should align with\u00a0and enhance your overall content marketing and SEO strategy.<\/p>\n<p>When loading\u00a0them, make sure to use relevant keywords associated with\u00a0your video and your business. That means including proper keywords in all titles, tags, descriptions and transcripts.<\/p>\n<p>Video can also help reduce bounce rates and keep visitors on your pages longer. To ensure quality engagement:<\/p>\n<ul>\n<li>Place them above the fold on your webpage.<\/li>\n<li>Make sure any embedded videos accurately reflect your brand values.<\/li>\n<li>Use product videos, testimonials, and informative how-to videos to engage visitors.<\/li>\n<\/ul>\n<p>Video is not only a great marketing tool but it\u00a0can also improve SEO. When properly used, it can boost engagement, increase\u00a0reach and brand awareness, and drive high-quality traffic to your website. Plus, you&#8217;ll see an increase in backlinks, and ultimately an <a href=\"https:\/\/support.google.com\/webmasters\/answer\/156442?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">improved Google page rank<\/a>.<\/p>\n<p>If you haven&#8217;t already, be sure to add it to your marketing strategy and reap the rewards! If you&#8217;d like to learn more, <a href=\"https:\/\/arli.com\/contact-arlington\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact<\/a> your ARLINGTON representative and ask about our <a href=\"https:\/\/arli.com\/webservices\/\" target=\"_blank\" rel=\"noopener noreferrer\">Partner Pro website services and website assessment service<\/a> for resellers like you!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO professionals create and optimize many\u00a0different types of content including\u00a0web pages, infographics, images, and of course blog posts, to increase\u00a0visibility with\u00a0search engines. However, one often overlooked SEO powerhouse\u00a0is video. While&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[202,227,239,22],"class_list":{"0":"post-17004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-our-blog","8":"tag-partner-pro","9":"tag-partner-pro-website-services","10":"tag-seo-for-video","11":"tag-videos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Video Content to Boost Your Google SERP Ranking - ARLINGTON<\/title>\n<meta name=\"description\" content=\"If you&#039;d like to learn more about the power of video, contact your ARLINGTON representative and ask about our Partner Pro services for resellers like you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arli.com\/video-content-boost-your-google-serp-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Video Content to Boost Your Google SERP Ranking - ARLINGTON\" \/>\n<meta property=\"og:description\" content=\"If you&#039;d like to learn more about the power of video, contact your ARLINGTON representative and ask about our Partner Pro services for resellers like you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arli.com\/video-content-boost-your-google-serp-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"ARLINGTON\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arlingtonindustries\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-15T16:16:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-15T16:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arli.com\/wp-content\/uploads\/2019\/11\/video-marketing-arlington.png\" \/>\n\t<meta property=\"og:image:width\" content=\"997\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vic B.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ArliDotCom\" \/>\n<meta name=\"twitter:site\" content=\"@ArliDotCom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vic B.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arli.com\\\/video-content-boost-your-google-serp-ranking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arli.com\\\/video-content-boost-your-google-serp-ranking\\\/\"},\"author\":{\"name\":\"Vic B.\",\"@id\":\"https:\\\/\\\/arli.com\\\/#\\\/schema\\\/person\\\/78990151233c764576006ce45a8a5269\"},\"headline\":\"Use Video Content to Boost Your Google SERP Ranking\",\"datePublished\":\"2019-11-15T16:16:16+00:00\",\"dateModified\":\"2019-11-15T16:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arli.com\\\/video-content-boost-your-google-serp-ranking\\\/\"},\"wordCount\":423,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/arli.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arli.com\\\/video-content-boost-your-google-serp-ranking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arli.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/video-marketing-arlington.png\",\"keywords\":[\"Partner Pro\",\"Partner Pro website services\",\"SEO for video\",\"Videos\"],\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arli.com\\\/video-content-boost-your-google-serp-ranking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arli.com\\\/video-content-boost-your-google-serp-ranking\\\/\",\"url\":\"https:\\\/\\\/arli.com\\\/video-content-boost-your-google-serp-ranking\\\/\",\"name\":\"Use Video Content to Boost Your Google SERP Ranking - 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