{"id":2191,"date":"2015-11-12T14:42:51","date_gmt":"2015-11-12T14:42:51","guid":{"rendered":"http:\/\/www.digitek.com\/?p=2191"},"modified":"2018-12-31T18:54:22","modified_gmt":"2018-12-31T18:54:22","slug":"how-to-convert-website-traffic-into-warm-sales-leads","status":"publish","type":"post","link":"https:\/\/arli.com\/how-to-convert-website-traffic-into-warm-sales-leads\/","title":{"rendered":"How to Convert Website Traffic into Warm Sales Leads"},"content":{"rendered":"<p style=\"text-align: justify;\">Your website is your business card on steroids. Stats indicate that the typical office worker presents their website address just over one hundred times per day. Most do this by placing their website URL in their email signature or by handing out a traditional business card.<\/p>\n<p style=\"text-align: justify;\">You too are probably doing your best to promote your website, but are you doing enough to convert the site traffic your website generates into warm sales leads?<\/p>\n<p style=\"text-align: justify;\">Take a look at this Marketing Research Chart courtesy of the digital marketing research experts at <a href=\"http:\/\/www.marketingsherpa.com\/\" target=\"_blank\" rel=\"noopener\">marketingsherpa<\/a><strong>.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7639 aligncenter\" src=\"http:\/\/www.digitek.com\/wp-content\/uploads\/2015\/11\/chartofweek-10-23-12-lp-300x263.png\" alt=\"Marketing Research Chart: Average website conversion rates, by industry\" width=\"300\" height=\"263\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Here\u2019s an effective way to do it. The trick is to get people to do what digital marketers call \u201cconvert\u201d; the act of converting a website visitor into a potential prospect. In most cases this is done by enticing the site visitor to surrender personal information in exchange for what is referred to as a \u201ccontent offer\u201d. The site visitor would gain access to the offer by completing an online form requesting such information as their name, company and email address. Usually the content is authored by someone within your company and provides expertise on how to address a business problem or seize a business opportunity.\u00a0 The content could be packaged as an eBook, report or guide for Managed Print as an example, or a whitepaper or video on another topic of interest to your ideal customer.<\/p>\n<p style=\"text-align: justify;\">Of course the content offer is usually targeted to attract the people who typically buy your product or service. If you follow inbound marketing best practices, you know it\u2019s important to segment your typical buyer profiles and create content offers that face up to each of these customer personas. This way you have a better chance of conversion because the content offer becomes more appealing to the specific audience you are trying to convert into sales leads.<\/p>\n<p style=\"text-align: justify;\">The more content offers you have on your website the more leads you are likely to get. The key is to make sure you provide quality content offers that are educational and NOT promotional in nature. This is why content offers that feature \u201cHow To\u2026\u201d work so well because they address those business problems your target audience is trying to solve.<\/p>\n<p style=\"text-align: justify;\">Shockingly less than five percent of websites provide content offers to convert site visitors onto warm sales leads.\u00a0 By adding quality content offers to your website (especially on high traffic pages) you are bound to generate more sales leads from current and future traffic on your website.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website is your business card on steroids. Stats indicate that the typical office worker presents their website address just over one hundred times per day. Most do this by&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[33,34,35,36,37],"class_list":{"0":"post-2191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-our-blog","8":"tag-attract-and-convert","9":"tag-content-offers-to-attract-website-visitors","10":"tag-convert-website-traffic","11":"tag-digital-marketing","12":"tag-warm-sales-leads"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Converting Website Traffic To Leads | Digitek Blog<\/title>\n<meta name=\"description\" content=\"To convert website traffic into potential business takes some finessing of your website. Here are suggestions to implement and test on your MPS website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arli.com\/how-to-convert-website-traffic-into-warm-sales-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Converting Website Traffic To Leads | Digitek Blog\" \/>\n<meta property=\"og:description\" content=\"To convert website traffic into potential business takes some finessing of your website. Here are suggestions to implement and test on your MPS website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arli.com\/how-to-convert-website-traffic-into-warm-sales-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"ARLINGTON\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arlingtonindustries\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-12T14:42:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-31T18:54:22+00:00\" \/>\n<meta name=\"author\" content=\"Vic B.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ArliDotCom\" \/>\n<meta name=\"twitter:site\" content=\"@ArliDotCom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vic B.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/\"},\"author\":{\"name\":\"Vic B.\",\"@id\":\"https:\\\/\\\/arli.com\\\/#\\\/schema\\\/person\\\/78990151233c764576006ce45a8a5269\"},\"headline\":\"How to Convert Website Traffic into Warm Sales Leads\",\"datePublished\":\"2015-11-12T14:42:51+00:00\",\"dateModified\":\"2018-12-31T18:54:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/arli.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"attract and convert\",\"content offers to attract website visitors\",\"convert website traffic\",\"digital marketing\",\"Warm sales leads\"],\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/\",\"url\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/\",\"name\":\"Converting Website Traffic To Leads | Digitek Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arli.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-to-convert-website-traffic-into-warm-sales-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-11-12T14:42:51+00:00\",\"dateModified\":\"2018-12-31T18:54:22+00:00\",\"description\":\"To convert website traffic into potential business takes some finessing of your website. 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