{"id":2243,"date":"2015-11-27T18:38:56","date_gmt":"2015-11-27T18:38:56","guid":{"rendered":"http:\/\/www.digitek.com\/?p=2243"},"modified":"2019-12-13T14:54:47","modified_gmt":"2019-12-13T19:54:47","slug":"4-common-social-media-mistakes-businesses-make","status":"publish","type":"post","link":"https:\/\/arli.com\/4-common-social-media-mistakes-businesses-make\/","title":{"rendered":"4 Social Media Mistakes Made By MPS Providers And Other Managed Service Providers"},"content":{"rendered":"<p style=\"text-align: justify;\">Regardless of industry, many businesses have encountered these social media mistakes at one time or another. As they say &#8220;the first step is identifying the problem\u201d, and we&#8217;ve done just that!<\/p>\n<p style=\"text-align: justify;\">Here are four common mistakes businesses make with their social media accounts and how to help repair them:<\/p>\n<p style=\"text-align: justify;\"><strong>1. Being Promotional, Not Educational<\/strong>: Social channels should be used to provide educational, helpful content rather than to promote the business itself. As a rule of thumb, the ratio between educational posts and promotional posts should be about 80:20. 80% of a business\u2019 social posts should appeal to a prospect\u2019s basic questions and needs; the other 20% can be allocated to promoting the business. Maintaining this 80:20 ratio is crucial when aspiring to become the go-to source in the imaging\u00a0industry &#8211; especially when appealing to the 20-30 year olds of the millennial generation who are new to Managed Print Services.<\/p>\n<p style=\"text-align: justify;\"><strong>2. No Measurement: <\/strong>Often businesses can\u2019t find the time to engage in social media, let alone measure its success. Yet measuring engagement such as which posts helped to attract new visitors to their website, or followers on Twitter etc. is how MPS\u00a0businesses can make the most of their social media efforts.<\/p>\n<p style=\"text-align: center;\"><strong>\u201cOnly 21% of B2B companies say they are successful at measuring social media ROI.\u201d<\/strong> \u2013 <a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2014\/10\/2015_B2B_Research.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute, 2015<\/a><\/p>\n<p style=\"text-align: justify;\">Businesses spend time analyzing the performance of all sorts of activities, why not dedicate the time to social media performance as well? After all, social media has proven to be just as important a customer touch point as a brick and mortar storefront.<\/p>\n<p style=\"text-align: justify;\"><strong>3. Inconsistency: <\/strong>Have you ever seen a business\u2019 Facebook page that hasn\u2019t had a new post since earlier this year? How about since last year? We all have.\u00a0For Managed Print Service businesses to reap the benefits of social media, they must remain consistent with their efforts. Just as the old adage &#8220;if you build it, they will come&#8221; is out of date, so is creating a social media account and just waiting for visitors to come. These days, you can\u2019t just assume that people will find you to begin a conversation, you must consistently use your social accounts to show you are present and willing to stimulate a dialogue.<\/p>\n<p style=\"text-align: justify;\"><strong>4. Lack of Experience: <\/strong>Many MPS businesses make the mistake of hiring a social media manager with the <em>social<\/em> know-how, but without the <em>industry <\/em>know-how. They\u00a0see the need for a social media manager to alleviate the stress of effectively engaging online users. Millennials who are fresh out of university and searching for social media management positions know very well how to harness the power of social media platforms, but do they understand your Managed Print Service business and the imaging industry? Probably not quite yet. And that\u2019s okay, so long as they receive thorough training on the intricacies of your industry.<\/p>\n<p>Has your MPS business made these mistakes? How were you able to become more effective? Please leave a comment below and let us know what\u2019s worked for you! \u00a0Or is your business still missing the target with your social efforts? Tell us about it and let\u2019s see about finding you a solution!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regardless of industry, many businesses have encountered these social media mistakes at one time or another. As they say &#8220;the first step is identifying the problem\u201d, and we&#8217;ve done just&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[38,39,40],"class_list":{"0":"post-2243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-our-blog","8":"tag-common-social-media-mistakes","9":"tag-digitek-computer-products","10":"tag-engage-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Mistakes Made By MPS Providers | ARLINGTON<\/title>\n<meta name=\"description\" content=\"Social Media mistakes made by Managed Print Service providers include being promotional, not measuring success, etc. Read more at the Digitek Blog!\" \/>\n<meta name=\"robots\" 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