{"id":2371,"date":"2015-12-14T21:49:08","date_gmt":"2015-12-14T21:49:08","guid":{"rendered":"http:\/\/www.digitek.com\/?p=2371"},"modified":"2019-12-13T14:52:25","modified_gmt":"2019-12-13T19:52:25","slug":"avoid-these-common-website-mistakes-to-grow-your-msp-business","status":"publish","type":"post","link":"https:\/\/arli.com\/avoid-these-common-website-mistakes-to-grow-your-msp-business\/","title":{"rendered":"Avoid These Common Website Mistakes to Grow Your MSP Business"},"content":{"rendered":"<p style=\"text-align: justify;\">Your website is the face of your business \u2013 it\u2019s how customers find you, learn about your business, and if properly utilized, engage in your Managed Services. The days of using your website to \u201csell\u201d your company are gone. Today, users are looking for a relevant website experience with customer-centric content.<\/p>\n<p style=\"text-align: justify;\">Our recent Digitek study of over 10 major MSPs across the U.S. found that many Managed Service\u00a0providers are missing the mark when it comes to properly using digital marketing techniques on their websites.<\/p>\n<p style=\"text-align: justify;\">Here are five common mistakes we found that could negatively impact your website\u2019s effectiveness:<\/p>\n<p style=\"text-align: justify;\"><strong>Mistake # 1\u00a0<\/strong>&#8211; Using their website as a self-promoting \u201csales\u201d platform and not as an educational source where users can find information that addresses their specific needs and pain points.<\/p>\n<p style=\"text-align: justify;\"><strong>Mistake #2<\/strong> &#8211; Offering too much information on a single page. A webpage works best when text is clear, concise and easy to read. Bullet points, lists and other design techniques can help to make a site easily viewable and links can direct visitors to more information about subjects they&#8217;re\u00a0interested in.<\/p>\n<p style=\"text-align: justify;\"><strong>Mistake #3<\/strong> &#8211; Treating their website as a \u201cone and done\u201d informational vehicle. To keep visitors engaged, a website needs to be expanded and updated regularly with current, relevant content.<\/p>\n<p style=\"text-align: justify;\"><strong>Mistake #4<\/strong> &#8211; Ignoring \u201cSEO.\u201d <strong><a href=\"http:\/\/searchengineland.com\/study-organic-search-drives-51-traffic-social-5-202063\" target=\"_blank\" rel=\"noopener noreferrer\">Search engine optimization<\/a><\/strong> is how a website gets found online. More than just a buzzword, SEO services are in high demand for a reason. Incorporating basic SEO techniques can make a big difference when it comes to search engines finding your business\u2019 website online\u2026 or finding your competitor\u2019s.<\/p>\n<p style=\"text-align: justify;\"><strong>Mistake #5<\/strong> &#8211; Neglecting to measure website performance and making adjustments to improve effectiveness. Analytics can help you to understand what is working and, more importantly, what isn\u2019t. A website is a living document that needs to constantly evolve in order to optimize its effectiveness. Understanding where you are can help you to get to where you need to be!<\/p>\n<p style=\"text-align: justify;\">Managed Service providers can increase their website effectiveness by incorporating simple changes like these. The way to drive traffic, increase awareness and build relationships is by informing, educating and entertaining visitors.<\/p>\n<p style=\"text-align: justify;\">Get the most from your website by providing relevant content that utilizes SEO best practices and addresses the specific needs of your visitors and watch your Managed Services business grow!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website is the face of your business \u2013 it\u2019s how customers find you, learn about your business, and if properly utilized, engage in your Managed Services. The days of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[41,35,36,42],"class_list":{"0":"post-2371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-our-blog","8":"tag-common-website-mistakes","9":"tag-convert-website-traffic","10":"tag-digital-marketing","11":"tag-website-effectiveness"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MSP Website Mistakes To Avoid | ARLINGTON<\/title>\n<meta name=\"description\" content=\"To have a successful website, MSP need to be conscious of self promotion, too much information, not improving the website over time, and other mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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