Every industry has its own jargon. The Managed Print Services industry certainly does, and when you\u2019re pitching to a new prospect, the language you use can be foreign to them! Yes, \u201cCPP and CPC\u201d sound great at an industry trade show, but what does it all mean for those who aren\u2019t familiar with the Managed Print Services industry?\u00a0 Your prospects may feel embarrassed that they don\u2019t know the terms you\u2019re using and not ask for clarification, creating a barrier between you and a potential sale.<\/p>\n
ARLINGTON has put together a guide to MPS industry acronyms with easy to understand definitions that we typically recommend for internal sales rep education. We think the guide can serve another purpose for Managed Print Service Providers! Because getting your message across clearly and in simple terms is so critical, we recommend that MPS sales representatives download our list of MPS industry acronyms to share with prospects on sales calls! As mentioned above, customers don\u2019t always come out and admit that they don\u2019t understand the jargon you\u2019re using. The explanations of the terms within the downloadable guide are proven to be easily understood by those not close to the MPS industry, aka\u00a0your prospect.<\/p>\n
Arming yourself with the guide to MPS industry acronyms:<\/p>\n
\u2022 \u00a0Is a sure-fire way to eliminate communication barriers caused by prospects misunderstanding industry jargon.<\/p>\n
\u2022 \u00a0Gives you a competitive edge over other MPS sales reps who prefer to \u201cimpress\u201d prospects by using confusing terminology, and have yet to discover a simple way to educate prospects on MPS industry terms that inherently come up during sales calls.<\/p>\n
\u2022 \u00a0Positions you, the sales rep, as more helpful and approachable, and positions your service offering as less intimidating, which helps you close more deals!<\/p>\n