{"id":32893,"date":"2025-04-09T08:55:43","date_gmt":"2025-04-09T12:55:43","guid":{"rendered":"https:\/\/arli.com\/?p=32893"},"modified":"2025-04-09T09:20:49","modified_gmt":"2025-04-09T13:20:49","slug":"keep-sales-rolling-after-april-15th","status":"publish","type":"post","link":"https:\/\/arli.com\/keep-sales-rolling-after-april-15th\/","title":{"rendered":"Tax Season Isn\u2019t Over: How Resellers Can Keep Sales Rolling After April 15th"},"content":{"rendered":"
Many resellers circle April 15th as the end of the “tax-time sales” window\u2014but savvy imaging supply and office machine resellers know that the real opportunity continues well beyond the filing deadline.<\/h5>\n
Why? Because tax refunds fuel B2B spending.<\/h5>\n
Did you that know 2\/3 of the tax returns in 2024 resulted in a tax return? Businesses and professionals receiving tax returns often reinvest those dollars into operational upgrades, including printers, copiers, toners, and office equipment. April 15th may signal the end of tax prep, but it marks the beginning of a short window where decision-makers are flush with extra cash and actively looking to enhance productivity.<\/h5>\n
It\u2019s also Q2\u2014when budgets open up again.<\/h5>\n
The second quarter is when many companies re-evaluate their goals and allocate remaining funds. Departments that delayed Q1 purchases due to budgeting or uncertainty now have clearer direction\u2014and spending authority. That makes April through June a prime time to promote bundled deals, equipment upgrades, and supply replenishment plans.<\/h5>\n
Here\u2019s how to keep the momentum going:<\/h5>\n