{"id":8671,"date":"2017-02-28T21:54:15","date_gmt":"2017-02-28T21:54:15","guid":{"rendered":"http:\/\/www.digitek.com\/?p=8671"},"modified":"2018-12-31T17:51:11","modified_gmt":"2018-12-31T17:51:11","slug":"six-tips-maximize-lead-prospecting-linkedin","status":"publish","type":"post","link":"https:\/\/arli.com\/six-tips-maximize-lead-prospecting-linkedin\/","title":{"rendered":"Six Tips to Maximize Lead Prospecting on LinkedIn"},"content":{"rendered":"

Today, marketing is only driving 30% of your total leads. To be successful, you need to take advantage of alternative channels. LinkedIn<\/a><\/span> offers the perfect platform to meet and interact with prospects as you guide them through the qualifying process. LinkedIn engagement allows you to provide information, building your credibility.<\/p>\n

Here are six tips to help you maximize your engagement on LinkedIn and improve your lead prospecting:<\/p>\n

    \n
  1. Use Your Headline to Convey Your Value Proposition<\/strong> – Your headline should answer two questions: what can you help clients improve on, and how you can do it. For example, \u201cImprove your team\u2019s productivity through Managed Print Services.\u201d<\/li>\n
  2. Build a Network<\/strong> – Use the \u201cmy network\u201d tab to browse through people you may know on LinkedIn. Connect your email account to add personal contacts already in your network.<\/li>\n
  3. Share Relevant Information<\/strong> – Never sell when posting information. Keep it relevant. Spend a minute a day posting an update to your LinkedIn community. Use this daily update to share news, information or a video relevant to your prospects and customers. According to BRANDfog<\/a><\/span>, nearly 70% of US respondents to their survey believe businesses that use social media to communicate their brand values are more trustworthy.<\/li>\n
  4. Build Authority and Credibility<\/strong> – Give, and ask connections for recommendations to showcase on your profile. Endorse prospects and customers for their skills and ask them to reciprocate. This helps you establish credibility.<\/li>\n
  5. Create Searches<\/strong> – You can use LinkedIn’s advanced search function to filter and quickly identify influencers and decision makers, then save them as leads to create high quality prospect lists.<\/li>\n
  6. Join Groups<\/strong> – Connect with people who are in groups with you. This can be a targeted way to add value, share information and build your network.<\/li>\n<\/ol>\n

    When searching on Google, LinkedIn is one of the highest-ranked sites when people search your name. Make a great first impression for both you and your brand. As the face of your company, LinkedIn offers the perfect opportunity to showcase your personal story and accomplishments, but it’s also a great opportunity to tell your company’s story and build your brand.<\/p>\n

    Want to build your<\/em> brand? With ARLINGTON’s Partner Pro Website Services<\/a><\/span> you’ll get ROI reporting\u00a0and\u00a0professional content management for your blog, email campaigns, social channels like LinkedIn, as well as\u00a0powerful content offers to maximize lead generation.<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Today, marketing is only driving 30% of your total leads. To be successful, you need to take advantage of alternative channels. 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