{"id":8761,"date":"2017-03-31T19:55:28","date_gmt":"2017-03-31T19:55:28","guid":{"rendered":"http:\/\/www.digitek.com\/?p=8761"},"modified":"2018-12-31T17:48:27","modified_gmt":"2018-12-31T17:48:27","slug":"what-is-inbound-marketing-and-why-its-important","status":"publish","type":"post","link":"https:\/\/arli.com\/what-is-inbound-marketing-and-why-its-important\/","title":{"rendered":"What Is Inbound Marketing and Why It’s Important"},"content":{"rendered":"

You’ve probably heard the term inbound marketing but might not understand the amazing benefits it can offer. In this post, we’re going to explain exactly what constitutes inbound marketing, how the approach is different to traditional marketing, and show you some of the benefits and opportunities inbound marketing can offer your copier dealership.<\/p>\n

\u2026let’s start by defining inbound marketing.<\/p>\n

What is Inbound Marketing?<\/strong><\/p>\n

Inbound marketing is technique designed to attract buyers by offering a variety of content to generate interest in your product or services. By employing various forms of \u201cpull marketing\u201d inbound uses blog posts, events, SEO, social media and more to educate, inform and entertain your website visitors. This can help create awareness for your brand, establish you as a thought leader in your industry, build trust and ultimately attract new business.<\/p>\n

\"\"<\/strong><\/center>How Does It Work?<\/strong><\/p>\n

Unlike traditional marketing which takes a \u201cshotgun\u201d approach, inbound marketing is targeted and directed. Traditional marketing is designed to directly sell<\/em> to potential customers. Inbound marketing is designed to attract<\/em> your \u201cideal\u201d customers to you by offering targeted, relevant content that addresses their needs, questions and problems.<\/p>\n

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\nUsing keywords, potential customers of your products or services do their research on a search engine like Google. If your content includes these keywords it will be indexed by this search engine and customers will be directed to you when your company appears in their search results.<\/p>\n

When you\u2019ve attracted visitors to your site, it is your opportunity to engage and convert them into customers.\u00a0 An important inbound technique for conversion is offering visitors access premium content, such as ebooks, newsletters, whitepapers or other valuable offer when they surrender their contact information via a form on your site.<\/p>\n

This method will provide you with qualified leads that can then be nurtured into customers.<\/p>\n

The Benefits of Inbound Marketing<\/strong><\/p>\n

Inbound marketing offers several benefits that traditional marketing can’t match.<\/p>\n