{"id":16088,"date":"2019-06-21T09:12:20","date_gmt":"2019-06-21T13:12:20","guid":{"rendered":"https:\/\/arli.com\/?p=16088"},"modified":"2019-06-21T10:11:34","modified_gmt":"2019-06-21T14:11:34","slug":"how-your-small-business-can-stand-out-on-linkedin","status":"publish","type":"post","link":"https:\/\/arli.com\/how-your-small-business-can-stand-out-on-linkedin\/","title":{"rendered":"How Your Small Business Can Stand Out on LinkedIn"},"content":{"rendered":"<p>ARLINGTON recently hosted a webinar \u201c<a href=\"https:\/\/register.gotowebinar.com\/register\/9127209149381671437\" target=\"_blank\" rel=\"noopener noreferrer\">Linked in to Win \u2013 10 Pro Tips to Supercharge Your Digital DNA<\/a>\u201d lead by award-winning sales coach, Rick Lambert.<\/p>\n<p>We&#8217;d like to share an excellent question we received from one of our webinar participants and our response:<\/p>\n<p><strong>What are some real ways that smaller businesses can stand out from the large businesses on LinkedIn?<\/strong><\/p>\n<p>From our experience, social media is levelling the field for small businesses with smaller budgets and less traditional advertising resources to stay top of mind with their customers. To this end, here are some ways we see smaller firms standing out vs larger firms when using LinkedIn:<\/p>\n<ul>\n<li><strong>Posting content \/ pics \/ videos that show local involvement<\/strong>\n<ul>\n<li>Showcasing relationships with recognizable local customers<\/li>\n<li>Showing that your people live and work in the community<\/li>\n<li>Charitable involvement \/ community events<\/li>\n<li>Pictures of your office (so people recognize you\u2019re local)<\/li>\n<li>Showing your people in posts (so people may recognize them)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Standardizing all employee profiles to showcase local involvement\u00a0<\/strong>\n<ul>\n<li>In our <a href=\"https:\/\/arli.com\/salestraining\/?tab=LinkedIn-to-Win#course-info\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn on-demand program<\/a> we provide you with a turnkey profile you can easily tweak to \u201clook local.\u201d<\/li>\n<li>Include sales, service and admin \u2013 so everyone looks local!<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customer success stories\u00a0<\/strong>\n<ul>\n<li>Post content (even video) that shows the problem, solution, business outcome\u2026.not just the product or solution so people can relate.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Posting frequently with a LinkedIn strategy<\/strong>\n<ul>\n<li>Most large companies have strong company pages but their reps\u2019 profiles (which have 8 times the reach) tend to be somewhat dormant.<\/li>\n<li>Being active on LinkedIn will keep you top of mind \u2013 more so than the larger companies at the rep to customer level.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em><strong>We invite you to learn more about our <a href=\"https:\/\/arli.com\/salestraining\/?tab=LinkedIn-to-Win#course-info\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> and other <a href=\"https:\/\/arli.com\/grow-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Partner Pro<\/a> services. If you\u2019d like to see the webinar in its entirety, click <a href=\"https:\/\/register.gotowebinar.com\/register\/9127209149381671437\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ARLINGTON recently hosted a webinar \u201cLinked in to Win \u2013 10 Pro Tips to Supercharge Your Digital DNA\u201d lead by award-winning sales coach, Rick Lambert. We&#8217;d like to share an&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[144,109,190,63],"class_list":{"0":"post-16088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-our-blog","8":"tag-arlington","9":"tag-linkedin","10":"tag-linkedin-to-win","11":"tag-partnerpro"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Your Small Business Can Stand Out on LinkedIn - ARLINGTON<\/title>\n<meta name=\"description\" content=\"Are you looking for ways to make your small business stand out on LinkedIn? Ask us about our Partner Pro services that will help your business get noticed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arli.com\/how-your-small-business-can-stand-out-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your Small Business Can Stand Out on LinkedIn - ARLINGTON\" \/>\n<meta property=\"og:description\" content=\"Are you looking for ways to make your small business stand out on LinkedIn? Ask us about our Partner Pro services that will help your business get noticed!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arli.com\/how-your-small-business-can-stand-out-on-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"ARLINGTON\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arlingtonindustries\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-21T13:12:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-21T14:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arli.com\/wp-content\/uploads\/2019\/06\/stand-out-linkedin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"998\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vic B.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ArliDotCom\" \/>\n<meta name=\"twitter:site\" content=\"@ArliDotCom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vic B.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/\"},\"author\":{\"name\":\"Vic B.\",\"@id\":\"https:\\\/\\\/arli.com\\\/#\\\/schema\\\/person\\\/78990151233c764576006ce45a8a5269\"},\"headline\":\"How Your Small Business Can Stand Out on LinkedIn\",\"datePublished\":\"2019-06-21T13:12:20+00:00\",\"dateModified\":\"2019-06-21T14:11:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/arli.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arli.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/stand-out-linkedin.jpg\",\"keywords\":[\"ARLINGTON\",\"LinkedIn\",\"LinkedIn to Win\",\"PartnerPro\"],\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/\",\"url\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/\",\"name\":\"How Your Small Business Can Stand Out on LinkedIn - ARLINGTON\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arli.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arli.com\\\/how-your-small-business-can-stand-out-on-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arli.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/stand-out-linkedin.jpg\",\"datePublished\":\"2019-06-21T13:12:20+00:00\",\"dateModified\":\"2019-06-21T14:11:34+00:00\",\"description\":\"Are you looking for ways to make your small business stand out on LinkedIn? 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