It\u2019s 2017 – does your copier dealership actively blog? A blog is a series or collection of articles that can help answer the common questions your prospects have regarding your products and services. Today, B2B companies that blog (regularly, as part of a strategy) generate 67 percent more leads than those that don\u2019t.<\/p>\n
Are you ready to start blogging this year? Here\u2019s what you need to know about starting a blog for your copier dealership!<\/p>\n
Reasons to Blog<\/strong><\/p>\n Before we dive into how to start blogging, let\u2019s look at a few reasons why blogging is beneficial for your copier dealership:<\/p>\n Understand Your Audience<\/strong><\/p>\n Before creating the content, one of the most important parts of blogging is understanding your audience. Think about what kind of content business owners or C-level executives would need in order to make a purchase decision on behalf of their company. Conduct some research, put yourself in your prospect\u2019s shoes, and avoid using industry jargon they may not understand.<\/p>\n Gather Insight<\/strong><\/p>\n Are you asking yourself \u2018where will this content come from?\u2019. Not to worry, the resources are infinitely at your fingertips: your sales team and technical support. These departments regularly hear the challenges that your customers have. These common problems or questions can be turned into blog content in the form of videos, lists, how-to\u2019s etc. Here are a few other ways to find content and blog inspiration:<\/p>\n Start Writing!<\/strong><\/p>\n The next step to getting your blog started is to begin writing! Many copier dealers say they don\u2019t have enough time or insist that they aren\u2019t writers – and that\u2019s okay. There are professional digital marketing services to help you develop and publish consistent, customer-centric content to your website.<\/p>\n Too busy to blog for your copier dealership? Leave it to the experts at ARLINGTON with our Partner Pro\u00a0digital marketing services; which includes blogging for your dealership!<\/p>\n \n","protected":false},"excerpt":{"rendered":" It\u2019s 2017 – does your copier dealership actively blog? A blog is a series or collection of articles that can help answer the common questions your prospects have regarding your…<\/p>\n","protected":false},"author":5,"featured_media":8624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[99,86,100,101,82,63,102],"class_list":{"0":"post-8622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-our-blog","8":"tag-blogging","9":"tag-content","10":"tag-google","11":"tag-keywords","12":"tag-lead-generation","13":"tag-partnerpro","14":"tag-sales"},"yoast_head":"\n\n
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